Show Off Your Brand's Personality: How Colors Make the First Impression

Steph Meade

In 2025 brands are done just looking professional. 

Since consumers are constantly overstimulated by advertisements and sales tactics, when they’re shopping they need a brand that is so in tuned with their needs and personal tastes they can’t risk missing out. 

That’s why you need to create a visual first impression that lasts to attract consumers. 

Today we’re talking color; how it works and why you need to implement color psychology when building your own creative brand. 

Just like you’d never wear red to someone's wedding a brand wouldn’t use red if their purpose is to relax audiences. The colors and shade you select all have a meaning to society at large. 

What’s the neurological reason behind these connections? I don’t have the slightest clue, but as a brand designer it’s my job to take advantage of it as a communication tool.

How tf do I communicate with color

Before you start mixing colors and design elements you have to think of your business as a person. What do they like? How do they talk? How would you describe their personality?

Are they serious and professional or dynamic and funny? 

All these attributes are something, someone, somewhere is looking for and they’re mainly going to determine that from visual cues. 

So if you swear your brand’s a luxury dining establishment, but you’re dyed yellow and orange the people looking for you won’t take a second glance. 

While colors across diverse shades, tints, cultures and lives can have different meanings here’s a quick guide for the western world.

Shaun Duval

Red

• Passionate

• Energetic

• Bold

• Confident

• Exciting

• Action-Oriented

• Authoritative

• Warm

• Memorable

• Stimulating

• Provocative

Yellow

• Optimistic

• Joyful

• Friendly

• Lively

• Creative

• Approachable

• Spontaneous

• Youthful

• Clear

• Confident

Blue

• Trustworthy

• Reliable

• Calm

• Professional

• Secure

• Intelligent

• Loyal

• Stable

• Sophisticated

• Serene

Green

• Natural

• Healthy

• Growth

• Fresh

• Sustainable

• Harmonious

• Peaceful

• Prosperous

• Balanced

• Innovative

Orange

• Enthusiastic

• Creative

• Friendly

• Adventurous

• Warm

• Optimistic

• Energetic

• Playful

• Spontaneous

• Sociable

Purple

• Luxurious

• Creative

• Mysterious

• Imaginative

• Wise

• Regal

• Unique

• Sophisticated

• Enchanting

• Intuitive

Black

• Sophisticated

• Luxurious

• Authoritative

• Powerful

• Elegant

• Modern

• Timeless

• Strong

• Exclusive

• Formal

White

Pure

Clean

Simple

Fresh

Modern

Minimalist

Crisp

Open

Honest

Light

Silver

• Sleek

• Modern

• Elegant

• Technological

• Sophisticated

• Innovative

• Cool

• Reflective

• Prestigious

• High-tech

Gold

• Luxurious

• Prestigious

• Opulent

• Valuable

• Radiant

• Successful

• Confident

• Elegant

• Warm

• Exclusive

So, what does this mean for my brand?

Great question, now that you’ve discovered your brand’s personality it’s time to choose the colors you’ll use across any marketing, packaging, website, literally anywhere your brand shows up. Remember, most brands use a palette of colors, not just one, so think about what the meanings of the colors collectively say about your brand. Think of it like building an outfit to communicate your personality.

Clemara Studio

Great question, now that you’ve discovered your brand’s personality it’s time to choose the colors you’ll use across any marketing, packaging, website, literally anywhere your brand shows up. Remember, most brands use a palette of colors, not just one, so think about what the meanings of the colors collectively say about your brand. Think of it like building an outfit to communicate your personality.